Role

UI/UX Designer

Role

UI/UX Designer

Duration

1yr 1 mo

Duration

1yr 1 mo

Team - 7 people

CEO, CTO, Director of Operations, Product Manager, Backend &

Frontend Engr, Designer.

Team - 7 people

CEO, CTO, Director of operations, Product Manager, Backend & Frontend Engr, Designer.

Team - 7 people

CEO, CTO, Director of Operations, Product Manager,

Backend & Frontend Engr, Designer.


Team - 7 people

CEO, CTO, Director of Operations,

Product Manager, Backend &

Frontend Engr, Designer.

Improved UX, Engagement, & Branding across all platforms

Improved UX, Engagement, & Branding across all platforms

Improved UX, Engagement, & Branding across all platforms

Improved UX, Engagement, & Branding across all platforms

Roomster is an app that helps people find roommates & rooms for rent in 192 countries and 18 languages. As a UI/UX designer, I juggled various responsibilities, dedicating about 70% of my time to enhancing user experience and rest was contributed to product strategy, user testing, and marketing efforts.

Roomster is an app that helps people find roommates & rooms for rent in 192 countries and 18 languages. As a UI/UX designer, I juggled various responsibilities, dedicating about 70% of my time to enhancing user experience and rest was contributed to product strategy, user testing, and marketing efforts.

UI/UX initiatives

  1. Integrate modern and classic elements for digital experiences across Web, iOS, and Android platforms.


  1. Lead end-to-end product development cycles, from discovery to delivery.


  2. Addressed localization requirements by tailoring the interface for global use.


  3. Conducted platform-specific testing before each version was shipped across all platforms to ensure quality.

Other initiatives

  1. Designed assets for a global Google Ads Campaign in 10 languages.


  2. Managed Instagram and Facebook pages to foster follower growth.


  3. Created diverse email templates tailored for various scenarios.


  4. Implemented app store optimization strategies by selecting optimal keywords to improve app ranking.

UI/UX Initiatives

UI/UX Initiatives

UI/UX Initiatives

  1. Integrated modern and classic elements for digital experiences across Web, iOS, and Android platforms.


  2. Lead end-to-end product development cycles, from discovery to delivery.


  3. Addressed localization requirements by tailoring the interface for global use.


  4. Conducted platform-specific testing before each version was shipped across all platforms to ensure quality.

  1. Integrated modern and classic elements for digital experiences across Web, iOS, and Android platforms.


  2. Lead end-to-end product development cycles, from discovery to delivery.


  3. Addressed localization requirements by tailoring the interface for global use.


  4. Conducted platform-specific testing before each version was shipped across all platforms to ensure quality.

  1. Integrated modern and classic elements for digital experiences across Web, iOS, and Android platforms.


  2. Lead end-to-end product development cycles, from discovery to delivery.


  3. Addressed localization requirements by tailoring the interface for global use.


  4. Conducted platform-specific testing before each version was shipped across all platforms to ensure quality.

Other Initiatives

Other Initiatives

Other Initiatives

  1. Designed assets for a global Google Ads Campaign in 10 languages.


  2. Created diverse email templates tailored for various scenarios.


  3. Managed Instagram and Facebook pages to foster follower growth.


  4. Implemented app store optimization strategies by selecting optimal keywords to improve app ranking.

  1. Designed assets for a global Google Ads Campaign in 10 languages.


  2. Created diverse email templates tailored for various scenarios.


  3. Managed Instagram and Facebook pages to foster follower growth.


  4. Implemented app store optimization strategies by selecting optimal keywords to improve app ranking.

  1. Designed assets for a global Google Ads Campaign in 10 languages.


  2. Created diverse email templates tailored for various scenarios.


  3. Managed Instagram and Facebook pages to foster follower growth.


  4. Implemented app store optimization strategies by selecting optimal keywords to improve app ranking.

User Flow

User Flow

User Flow

User Flow

From the welcome screen to creating a listing or finding a room or roommate.

From the welcome screen to creating a listing or finding a room or roommate.

From the welcome screen to creating a listing or finding a room or roommate.

From the welcome screen to creating a listing or finding a room or roommate.

My Work at Roomster

My Work at Roomster

My Work at Roomster

My Work at Roomster

Working in a startup allowed me to handle various tasks and contribute in different areas. Below, I have listed some impactful work.

Working in a startup allowed me to handle various tasks and contribute in different areas. Below, I have listed some impactful work.

Working in a startup allowed me to handle various tasks and contribute in different areas. Below, I have listed some impactful work.

Working in a startup allowed me to handle various tasks and contribute in different areas. Below, I have listed some impactful work.

200+

Screens revised across all platforms

200+

Screens revised across all platforms

200 +

Screens revised across all platforms

200+

Screens revised across all platforms

50+

hours of testing for each

version

50+

hours of testing for each

version

50+

hours of testing for each

version

50+

hours of testing for each

version

2+

Iterations

shipped

2+

Iterations

shipped

2+

Iterations

shipped

2+

Iterations

shipped

Upselling through Improved Subscription Page

Problem:

Roomster's existing subscription pages were not effectively upselling users to premium plans, resulting in missed revenue opportunities.

Solution

Enhanced the subscription pages via A/B testing, experimenting with two methods:

Approach 1: categorizing them into premium and basic options.

Approach 2: one presenting offers following the display of days.


BEFORE

Upselling through Improved Subscription Page

Upselling through Improved Subscription Page

Upselling through Improved Subscription Page


Problem:

Roomster's existing subscription pages were not effectively upselling users to premium plans, resulting in missed revenue opportunities.

Solution:
  1. Experimented with two approaches:
Approach 1 - Displaying pricing options by names of the plans
Approach 2 - Displaying pricing options by days of the plan
  1. Both approaches were tested internally to evaluate their effectiveness , it was determined that the second approach, displaying pricing options by days of the plan, was unanimously preferred by users.


BEFORE


Problem:

Roomster's existing subscription pages were not effectively upselling users to premium plans, resulting in missed revenue opportunities.

Solution:
  1. Experimented with two approaches:
Approach 1 - Displaying pricing options by names of the plans
Approach 2 - Displaying pricing options by days of the plan
  1. Both approaches were tested internally to evaluate their effectiveness , it was determined that the second approach, displaying pricing options by days of the plan, was unanimously preferred by users.


BEFORE

Problem:

Roomster's existing subscription pages were not effectively upselling users to premium plans, resulting in missed revenue opportunities.

Solution:
  1. Experimented with two approaches:
Approach 1 - Displaying pricing options by names of the plans
Approach 2 - Displaying pricing options by days of the plan
  1. Both approaches were tested internally to evaluate their effectiveness , it was determined that the second approach, displaying pricing options by days of the plan, was unanimously preferred by users.


BEFORE

AFTER

Appraoch - 1: Displaying pricing options by names

AFTER

Appraoch - 1: Displaying pricing options by names

AFTER

Appraoch - 1: Displaying pricing options by names

AFTER

Appraoch - 1: Displaying pricing options by names

Appraoch - 2: Displaying pricing options by plans

Appraoch - 2: Displaying pricing options by plans

Appraoch - 2: Displaying pricing options by plans

Appraoch - 2: Displaying pricing options by plans

Impact
Increased upselling: Users were more inclined to upgrade to premium plans when pricing options were presented based on the number of days included in each plan.
Improved user experience: The preferred approach led to a clearer and more intuitive presentation of pricing options, enhancing the overall user experience on the subscription pages.
Higher conversion rates: The second approach proved to be more effective in driving conversions and encouraging users to subscribe to premium plans, resulting in increased revenue for Roomster.
Impact
Increased upselling: Users were more inclined to upgrade to premium plans when pricing options were presented based on the number of days included in each plan.
Improved user experience: The preferred approach led to a clearer and more intuitive presentation of pricing options, enhancing the overall user experience on the subscription pages.
Higher conversion rates: The second approach proved to be more effective in driving conversions and encouraging users to subscribe to premium plans, resulting in increased revenue for Roomster.
Impact
Increased upselling: Users were more inclined to upgrade to premium plans when pricing options were presented based on the number of days included in each plan.
Improved user experience: The preferred approach led to a clearer and more intuitive presentation of pricing options, enhancing the overall user experience on the subscription pages.
Higher conversion rates: The second approach proved to be more effective in driving conversions and encouraging users to subscribe to premium plans, resulting in increased revenue for Roomster.
Impact
Increased upselling: Users were more inclined to upgrade to premium plans when pricing options were presented based on the number of days included in each plan.
Improved user experience: The preferred approach led to a clearer and more intuitive presentation of pricing options, enhancing the overall user experience on the subscription pages.
Higher conversion rates: The second approach proved to be more effective in driving conversions and encouraging users to subscribe to premium plans, resulting in increased revenue for Roomster.

Listened to Customer Feedback and Improved Verification

Problem:

Users were reporting numerous complaints about scam listings on our platform, raising concerns about the security and trustworthiness of Roomster.

Solution:
  1. Expanded verification options: In addition to the existing methods, users could now verify their accounts using their email and phone number, providing them with more flexibility and convenience.
  2. Incentivized users for verification: To encourage users to complete the verification process, I introduced a system of profile badges. Users who verified badges, enhanced their credibility but also boosted the visibility of their listings on the platform.  


BEFORE

Listened to Customer Feedback and Improved Verification

Listened to Customer Feedback and Improved Verification

Listened to Customer Feedback and Improved Verification


Problem:

Users were reporting numerous complaints about scam listings on our platform, raising concerns about the security and trustworthiness of Roomster.

Solution:
  1. Expanded verification options: In addition to the existing methods, users could now verify their accounts using their email and phone number, providing them with more flexibility and convenience.
  2. Incentivized users for verification: To encourage users to complete the verification process, I introduced a system of profile badges. Users who verified badges, enhanced their credibility but also boosted the visibility of their listings on the platform.  


BEFORE


Problem:

Users were reporting numerous complaints about scam listings on our platform, raising concerns about the security and trustworthiness of Roomster.

Solution:
  1. Expanded verification options: In addition to the existing methods, users could now verify their accounts using their email and phone number, providing them with more flexibility and convenience.
  2. Incentivized users for verification: To encourage users to complete the verification process, I introduced a system of profile badges. Users who verified badges, enhanced their credibility but also boosted the visibility of their listings on the platform.  


BEFORE

Problem:

Users were reporting numerous complaints about scam listings on our platform, raising concerns about the security and trustworthiness of Roomster.

Solution:
  1. Expanded verification options: In addition to the existing methods, users could now verify their accounts using their email and phone number, providing them with more flexibility and convenience.
  2. Incentivized users for verification: To encourage users to complete the verification process, I introduced a system of profile badges. Users who verified badges, enhanced their credibility but also boosted the visibility of their listings on the platform.  


BEFORE

Problem:

Users were reporting numerous complaints about scam listings on our platform, raising concerns about the security and trustworthiness of Roomster.

Solution:
  1. Expanded verification options: In addition to the existing methods, users could now verify their accounts using their email and phone number, providing them with more flexibility and convenience.
  2. Incentivized users for verification: To encourage users to complete the verification process, I introduced a system of profile badges. Users who verified badges, enhanced their credibility but also boosted the visibility of their listings on the platform.  


BEFORE

AFTER

AFTER

AFTER

AFTER

Impact
As a result of these actions, we saw a significant improvement in user trust and confidence in Roomster.
The number of complaints about scam listings decreased noticeably.
The streamlined verification process also led to higher user engagement, as more users completed the verification process, leading to a more trustworthy and vibrant community on Roomster.
Impact
As a result of these actions, we saw a significant improvement in user trust and confidence in Roomster.
The number of complaints about scam listings decreased noticeably.
The streamlined verification process also led to higher user engagement, as more users completed the verification process, leading to a more trustworthy and vibrant community on Roomster.
Impact
As a result of these actions, we saw a significant improvement in user trust and confidence in Roomster.
The number of complaints about scam listings decreased noticeably.
The streamlined verification process also led to higher user engagement, as more users completed the verification process, leading to a more trustworthy and vibrant community on Roomster.
Impact
As a result of these actions, we saw a significant improvement in user trust and confidence in Roomster.
The number of complaints about scam listings decreased noticeably.
The streamlined verification process also led to higher user engagement, as more users completed the verification process, leading to a more trustworthy and vibrant community on Roomster.
Impact
As a result of these actions, we saw a significant improvement in user trust and confidence in Roomster.
The number of complaints about scam listings decreased noticeably.
The streamlined verification process also led to higher user engagement, as more users completed the verification process, leading to a more trustworthy and vibrant community on Roomster.

Enhanced Onboarding Experience

Enhanced Onboarding Experience

Enhanced Onboarding Experience

Enhanced Onboarding Experience

Redesigned the onboarding process to give it a modern, simplified appearance with fewer welcome screens and sign-in steps. I reduced the number of welcome screens from 6 to 3, introduced a skip button, added social media and Apple sign-in options, and introduced multiple new error screens.

Redesigned the onboarding process to give it a modern, simplified appearance with fewer welcome screens and sign-in steps. I reduced the number of welcome screens from 6 to 3, introduced a skip button, added social media and Apple sign-in options, and introduced multiple new error screens.

Redesigned the onboarding process to give it a modern, simplified appearance with fewer welcome screens and sign-in steps. I reduced the number of welcome screens from 6 to 3, introduced a skip button, added social media and Apple sign-in options, and introduced multiple new error screens.

Redesigned the onboarding process to give it a modern, simplified appearance with fewer welcome screens and sign-in steps. I reduced the number of welcome screens from 6 to 3, introduced a skip button, added social media and Apple sign-in options, and introduced multiple new error screens.

© 2024 - Shradha Shree

Designed with love & lots of coffee

© 2024 - Shradha Shree

Designed with love & lots of coffee

Improved Categorization by Introducing Odd Space

Improved Categorization by Introducing Odd Space

Improved Categorization by Introducing Odd Space

Improved Categorization by Introducing Odd Space

Introduced a new category called Odd Spaces to better categorize listings such as Trailers, Campsites, Cabins, and Campers, which didn't fit under entire space or room categories, improving the information architecture.

Introduced a new category called Odd Spaces to better categorize listings such as Trailers, Campsites, Cabins, and Campers, which didn't fit under entire space or room categories, improving the information architecture.

Introduced a new category called Odd Spaces to better categorize listings such as Trailers, Campsites, Cabins, and Campers, which didn't fit under entire space or room categories, improving the information architecture.

Introduced a new category called Odd Spaces to better categorize listings such as Trailers, Campsites, Cabins, and Campers, which didn't fit under entire space or room categories, improving the information architecture.

Introduced New Email Templates

Introduced New Email Templates

Introduced New Email Templates

Introduced New Email Templates

Created diverse email templates tailored for various scenarios such as account sign-up, new message received, broadcast notifications, pending message reads, etc.

Created diverse email templates tailored for various scenarios such as account sign-up, new message received, broadcast notifications, pending message reads, etc.

Created diverse email templates tailored for various scenarios such as account sign-up, new message received, broadcast notifications, pending message reads, etc.

Created diverse email templates tailored for various scenarios such as account sign-up, new message received, broadcast notifications, pending message reads, etc.

Google Ads Campaign

Created diverse email templates tailored for various scenarios.

© 2024 - Shradha Shree

Designed with love & lots of coffee

© 2024 - Shradha Shree

Designed with love & lots of coffee

Created Google Ads Campaign

Created Google Ads Campaign

Created Google Ads Campaign

Designed assets for a global Google Ads Campaign in 10 different languages.

Designed assets for a global Google Ads Campaign in 10 different languages.

Designed assets for a global Google Ads Campaign in 10 different languages.

© 2024 - Shradha Shree

Designed with love & lots of coffee